Gift Packaging: Little Touches = Big Magic

by Patty Lakinsmith

After being inspired by Erin's post on Art Bead Scene, I decided to give my Etsy packaging a mini-makeover for the holidays.

My normal packaging is pretty basic by design. Most of my choices are driven by the desire to be conscious of the environment, and to make sure the product arrives safely. From the inside out, I wrap the bead or jewelry in some kind of cushioning material (bubble wrap or a paper alternative - still working on that one), then a kraft paper gift box tied with a pink curling ribbon and wrapped in more cushioning, and inserted in a kraft envelope.

I don't have a logo or stickers yet, or any other fancy printed material, so I decided to go to the local craft store and make my own. I got some red card stock, a great die cutter that cuts paper in the shape of little gift tags, some clear rubber stamps, and some nice sparkly ribbon. I already had a stamp pad with gold ink.

Here's my end result:

Kind of simple, but definitely better dressed for the holidays, don't you think? I'm still wrapping this in bubble wrap and using the kraft envelope, but at least the interior part will be more attractive. I hope that my customers will like it.

Happy Solstice, everyone. It's only getting brighter from here on out.