Marketing and Handmade Gift Giving in the Age of Technology

In todays world of technology and social media we are exposed to so many images so quickly.

Ancient Treasures Ammonite Ceramic Ocean Jasper Bracelet by StaciLouise 

And for many of us "in" this handmade community of DIY, craft, art, jewelry designer, bead maker, component specialist, etc., we are practicing how to fine tune our eyes to see through the fog of mass produced to be able to quickly pick out the most interesting to us, which tends to be the artist made handmade items.

And it is that skill of visual refinement for handmade high quality items that we as artists and art appreciators should be trying to just ever so delicately get in front of "the general public".

THINK ABOUT YOUR ART STORY:
When you think about how people shop and look at online content it may help your marketing your work, and make your social media efforts more fruitful.
1. VISUAL. You see an image and immediately know if you want to click on it or pass it by. This is why your photography is SO important.
2. CLICKABLE. Make sure you title your photo when you can, have your name on it, make it link to somewhere that makes sense.
3. INTEREST. Title your work. A brief glance is all you may need.
4. INSIGHT. Inspiration and the creative process. Interested people often love to see where and how artwork is created.
5. CONNECTION. As customers learn about your art and they learn a little about you. This helps make a human connection to your work.
6. EASILY FOUND. Make sure your customers are able to remember where they found your work. Have Email newsletter links, follow buttons, pinterest links, share buttons, etc., all easily clickable.

Take a look at Karen McGovern's newly updated website where you can find all of her wonderful creations. Look at the photo, the description, the story behind it, and the clickable links!

Karen McGovern BeadKeepers.com Butterfly Keepers

A lot of thought goes into creating a site like this, but once you know what you want and how you want your customers to interact - you'll just run with it and make it your own! Great Job Karen!

PINTEREST AND SOCIAL MEDIA:
There are many ways for you to share that work with others through social media and help educate others about artist made handmade - just ever so much that they begin to see and make a connection.

Handmade for the Holidays Love My Art Jewelry Pinterest Board

One of my personal favorites is making a collection through a Pinterest board that expresses my interest in the work and what I would do with it in my life. Always keeping in mind that the original source - the artist or owner of the image should be the final clickable link in that pin.

If a pin does not go back to the originating source, I try to find that source or I do not re-pin it (there are exceptions of course - but the effort is always present).

For Love My Art Jewelry on Pinterest - we are hoping that having a Handmade for the Holidays board - that we can help promote some great handmade findings, supplies, finished jewelry, art and the related for individual artists. We can easily grab images from our link-up events for handmade items, our Flickr group, and similar social media to help promote handmade. Always being mindful that the intent on a Pinterest board like this is to try to get someone to purchase your item, not copy it...

PS - you should follow our LoveArtJewelry boards for updated info!
And just FYI it would have been LoveMyArtJewelry, but that had too many characters.

PUT YOUR NAME ON IT:
And as an artist, I highly recommend to every other artist out there to get your name on your photograph.
Here is a website called PicMonkey I use from my computer:

PicMonkey.com for collage and editing photos (adding text too)

And an app called OVER for my iPhone:

MadeWithOver.com or just "OVER" in the app store.

Once your image is out there on the internet - it's out there.
You might as well have your name on it for proper credit and for legal protection.

HANDMADE SHOPPING BLISS:
When you create collections of your favorite things - through Pinterest, through Etsy.com favorites and your shop activity feed page you can blissfully look and see all of the wonderful handmade items that are out there and pretty much ignore all those mass produced items being posted to the "handmade" sections where they should not be allowed.

Shamefully though - with mentioning the way of searching sites as big as Etsy.com - finding artist made handmade through their clickable links on their home page is practically impossible. And in turn disappointing because when the general public lands there, that is what they have to start their search.

So keep in mind that these other social media based - artist handmade collections that you can make and share, are an excellent way to promote handmade at no cost other than your time and visual skill at making a collection.

Use things like #handmade #makermade #artistmade to put your social media efforts into the right category.
And communicate with us by using @LoveArtJewelry.

Both the # and @ should be followed by words strung together as all one word to file properly.

What are your favorite ways to help promote handmade?
Your blog? Flickr? Tumblr?
And what apps or websites are useful to you?

Don't forget to join up with our Black Friday through Cyber Monday post if you make handmade and are planning on running a sale or promotion at any point over that weekend (11/29/13 to 12/2/13).
The Link Up Tool closes on 11/28/13 EST.

Happy Holidays and may you get many sales this season to help support your family and your creative obsessions habits outlets!

Shopping Small, the David and Goliath Battle of the Holidays

The Shop Small movement began a few years ago.  All over the ‘Net Shop Small logos began popping up along with websites encouraging folks to buy from local shops and independent vendors during the holidays (and beyond) instead of supporting chain, “big box” stores. 

 

As an independent artist, I support this wholeheartedly (Shop Small Saturday is Nov 30), but I have to say that in the contest between independent vendors and big box, we independents are getting our asses whipped.

 

Holiday shopping has become a professional sport.  Multi-million dollar budgets dedicated to promoting chain stores that shower the nation with constant ads featuring giddy holiday shoppers laden with bulging bags bearing their logo is—shall we say—difficult to compete with.  News outlets started talking about Black Friday well before Halloween.

 

Black Friday—oh, how I hate you.  I would rather chew off my own arm and beat myself over the head with it than join the sea of chaos that is Black Friday.  Yet, I know people (some in my own family) that prepare for Black Friday with military precision.  Elaborate plans and schedules are devised.  Teams of shoppers are given specific destinations and specific items to acquire.  Track suits are washed, fluffed and set beside comfy sneakers the day before.  This is shopping WAR, people.

 

Doesn't this look like FUN?!?!?

Blarf.  I mean, seriously, BLARF.  How are we little craftspeople supposed to compete with mega-malls and SUPERSAVINGSLAYAWAYDEALOFTHECENTURYGOTTAGETITNOW?  We are the hippies sticking handmade flowers in the gun barrels of Wal-Mart.

 

How do we get our voices heard and our shops noticed?  Social media is our go-to virtual billboard, and we have to use it wisely and consistently.  I like working in groups, like Love My Art Jewelry, that have a steady following and membership.  We need to encourage and support fellow artists, cross post and share links.  I strongly encourage every member of this group, and every person that reads these posts to take it one step further, and share links to your favorite small shops and independent artists on your own personal pages.  When asked “What do you want for Christmas?” please answer, “Something handmade!” and then give links to artists and local shops.  We can’t do this alone and so appreciate any support that can be thrown our way.

 

Also, and this is just my opinion, I don’t believe independent artists and small shops should feel obligated to buy into the I HAVE TO HAVE A SALE stuff associated with Black Friday and Cyber Monday.  This may be the carrot that attracts shoppers to the mega-stores that can afford to reduce the prices on mass produced goods purchased in bulk and marked up 300% in the first place.  That discount was built in from the beginning.  Individual artists creating one of a kind works should not feel obligated to discount their work to meet some arbitrary shopping date on a national shopping calendar.  I guess I am just repulsed by the near hysteria associated with this time of year with regards to shopping.  Maybe I'm naïve, but I want folks to buy my work because they love it and want it, not because it's on sale the day after Thanksgiving.  Yes, I am naïve....sigh.  For all of you hard working artist that are planning Black Friday and Cyber Monday sales, I applaud you and hope your clients understand that this is a sacrifice for you all, not a given. 

 

I’d like to see the message presented by the Shop Small movement remain true.  Support local shops and independent artists because what you are getting is BETTER than anything you could ever find in a mall or big box store.  When you buy local and shop small, you support not only the individual, but the COMMUNITY.  Our work is WORTH THE FULL PRICE…PERIOD.  So, when a small shop or independent artist does offer discounts and sales to entice you to buy, know that this is coming at a much larger cost to them than you probably realize--seriously.

 

Imagine, work created by REAL HUMAN HANDS!!  Now, that's a gift.

I hope many of you refrain from diving into the sea of chaos that is Black Friday.  I hope you stay home and have another turkey sandwich.  Enjoy the groove you have dug into the couch and revel in the tryptophan high with your family.  Then visit your local arts district and come home with something truly magical and original, without the slightest trace of a “Made in China” sticker anywhere.  You have no idea how great the power of the psychic ripples you will create from one purchase supporting an independent artist.   That purchase will help ensure small vendors like us can continue to create, continue to support ourselves and our families.  When you buy from us you sort of become a member of our extended family, and we need, love and appreciate you.

 

I doubt Wal-Mart can say the same.

 

I’ve listed below some of my favorite independent shops and vendors that I go to for holiday gifts.  Many are food related—who doesn’t love artisan or homemade treats?  Check them out, perfect for everyone on your list, INCLUDING YOU.  All ship nationwide based on availability.

 

Mincing Mockingbird --Stunning prints, books, cards and paintings of birds and more with hilarious and thought provoking titles.  By artists Matt Adrian and Kim Bagwill.

 

Tiny Confessions – Wonderful sketches of pets and animals complete with deep thoughts and true confessions, by artist Christopher Rozzi.

 

Das Foods – Artisan handmade caramels and more that will BLOW YOUR MIND!  Pistachio ginger!!!!

 

Pascale’s Artisan Jams and Preserves – I am addicted to the Apricot Lavender, but the entire line is DELICIOUS and handmade.

 

Glarus Chocolates – OMG, that’s all you need to know.

 

Farmhouse Tomatoes — Heirloom tomatoes grown in Lake Worth, Florida.  By the case, SPECTACULAR!

 

Rare Species Conservatory Foundation — A non-profit wildlife organization close to my heart.  A donation in a loved one’s name will support vital wildlife conservation programs around the globe.

 

Of course, for handmade jewelry, look no further than this blog page for links to INCREDIBLE ARTISTS!!!

 

Thanks, and I wish everyone a blessed and peaceful holiday season.